Publishers Groove Games and ARUSH Entertainment announced that their upcoming title Playboy: The Mansion, published under license from Playboy Enterprises, will be available on the Xbox video game system during the 2004 Holiday season.

Playboy: The Mansion is a unique gaming experience that seamlessly combines intriguing social interaction, party-throwing simulation and empire- building challenges.(AKA Sims with Bunnies??) "We're putting all eleven years of our experience and expertise into making this an outstanding game." said Joe Minton, CEO of Cyberlore Studios.

So you always wanted to be the world-famous Playboy Founder Hugh Hefner? Well, now you can and enjoy building Playboy Magazine and the Playboy Mansion into dynamic cultural icons. You will live the life, rubbing elbows with stunning women and popular celebrities, and host extravagant, parties. To keep business thriving you will need to continually keep the mansion hopping in the social arena. A few of the many things will will need to do is schedule photoshoots and land hot celeb interviews. Photoshoot gameplay will allow the player to take control of the camera, shoot models for magazine covers and pick and choose the best overall theme for each issue.

"We're very excited to be working with Microsoft on Playboy: The Mansion," said Jon Walsh, president and CEO of Groove Games. "With its broad target audience of both novice and expert gamers, the Xbox is the perfect vehicle to bring the game to consumers. The game is rendered in a fully 3D environment with actual Playboy estate areas such as the Game House and the world-famous Playboy Grotto. The game portrays an accurate version of the Playboy Mansion. Gamers will also have the freedom of creating their own Mansion.. With Campaign and Empire modes, players can either follow an intriguing and involved storyline, or explore and create on their own. The game will be aggressively advertised in Playboy magazine as Playboy readers have spent nearly $300 Million in video games last year with over 3.1 million readers owning a game."