Capcom: Third-Party Exclusives Still Viable
Date: Saturday, December 08 @ 12:16:27 UTC
Topic: Off Topic
“I wouldn’t say that platform exclusivity is a dead concept,” Capcom marketing VP Nique Fajors tells Next-Gen.
With hefty development costs and no single dominant leader in terms of installed base in this console war, the third-party exclusive seems to be a dying breed.
But there’s still room even in today’s industry for third-party platform exclusive titles, according to Capcom, as long as the title uses the hardware right and costs are reasonable.
“Exclusives are driven by gameplay functionality and cost,” Fajors told Next-Gen in a recent phone interview. “If you get your gameplay functionality and costs right, exclusivity can work.”
Capcom remains a big believer in multiplatform development, nonetheless. The game maker recently made waves by announcing the Xbox 360 million-seller Lost Planet is now on its way to PS3. Devil May Cry 4, once considered a big exclusive for PS3, is now also on its way to Xbox 360. A wide array of other publishers have brought franchises that were platform exclusive in previous generations across multiple platforms.
“We have so many viable options for development, and consumers have so many choices,” Fajors said, adding that it seems that consumers are becoming less loyal to one single platform.
“I can remember when I was younger, I was committed to Sega. I wouldn’t buy a Nintendo platform. So I rode all the Sega platforms, from Genesis through Saturn and all the way up. I think consumers increasingly don’t have that kind of loyalty anymore.
“…Fundamentally, do I think [platform exclusivity] is dead? No, I don’t believe it’s dead. It goes back to economics, consumer interest and unique playability.”
Capcom’s slate of platform exclusive titles and franchises includes Zack & Wiki for Wii, Phoenix Wright for DS and Dead Rising for Xbox 360.
News-Source: Next-Gen
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