XBOX-HQ.COM - Midway Ships The Ant Bully

Midway Games Inc., a leading interactive entertainment industry publisher and developer, today announced that it has shipped The Ant Bully videogame, licensed by Warner Bros. Interactive Entertainment, for the PlayStation®2 computer entertainment system, Nintendo GameCube™, Game Boy® Advance and personal computers. A Nintendo Wii™ version of The Ant Bully videogame is scheduled to be released in November.

Backed by a multi-million dollar marketing campaign complementing the feature film release, The Ant Bully videogame follows the general storyline of the film, in which a young boy named Lucas is magically shrunk down to ant size and made to live like an ant in the colony as he battles, explores and forges new friendships in his new ant world.

"Midway´s relationship with Warner Bros. Interactive Entertainment on The Ant Bully is an important part of our company´s expansion into the younger gaming market," said Steve Allison, chief marketing officer, Midway. "We´ve timed our marketing campaign and launch for the game closely with that of the film, allowing players to help an ant–sized Lucas on his quest to help save the ant colony as soon as the movie premieres."

The Ant Bully Multi-Million Dollar Marketing Campaign Includes:

* National television advertising campaign on multiple mainstream networks Cartoon Network, Nickelodeon, Nick at Night, Nicktoons and Kids´ WB!
* Hollywood Movie Money promotion features free child´s movie ticket (U.S. theaters only, maximum $7.00) inside The Ant Bully U.S. PlayStation 2 and Nintendo GameCube videogames packaging. (Limited time offer. While supplies last. Coupons must be redeemed by September 30, 2006)
* Exciting co-promotions and sweepstakes involving game giveaways with The Ant Bully partners including ICEE, Burger King and Langer´s Juices.
* Print advertising campaign across multiple major consumer publications including Nickelodeon, Nicktoons, Disney Adventures, DC Comics´ releases, MAD Kids, National Geographic for Kids and Sports Illustrated for Kids.
* Online advertising campaign targeting kid–friendly websites such as Kid´s AOL, Cartoon Network, Kids´ WB!, Nintendo and Nick.
* Dedicated web presence at www.theantbully-game.com, the official website of The Ant Bully videogame.

News-Source: www.teamxbox.com