With the rumor of the big price drop floating around for so long i was starting to think it was just a bad joke made up by wishful thinkers but today was the day for the price drop to take place, also the 360 pro has been dropped from the line up as the Xbox oracles had foretold.


Microsoft’s confirmed that 360’s Elite model will be cut to £199.99 in the UK and €249.99 on the mainland from tomorrow, August 28.

“With the Christmas season right around the corner, it’s already time to start looking for entertainment and gifts that everyone will enjoy,” said Euro Xbox head Chris Lewis.

“We have a goal over the next 18 months to reinvent entertainment in the living room and we want to ensure that we have the right foundations in place for our consumers to make simple informed choices around their entertainment platform.

“We know that price is a critical influencing factor in consumer choice, but we also know that consumers across Europe are looking for value, benefit and entertainment experiences, so we need to address all these points to continue to grow and be successful in Europe.”

As we reported last night, the Arcade SKU has been pulled up to £159.99 from £129.99.

PR after the break. The American drop details have also been confirmed, the US Elite dropping to $299.99.

The Best Value in Games and Entertainment; Xbox 360 Drops Elite Console Price across the UK
There has never been a better time to purchase an Xbox 360 with more games and entertainment at an even more affordable price
LONDON – 27 August 2009 — Xbox 360 today invites you to experience more fun, more entertainment and more ways to connect with friends and family at an even better value. From August 28th 2009 an Xbox 360 Elite console will be priced at only £199.99 estimated retail price (ERP). And with 120GB of storage, there’s plenty of room for your favourite games, movies and more from Xbox LIVE.

Xbox 360 puts all your entertainment in one place so you can play games, watch movies, listen to music and coming this Autumn, watch live TV via Sky Player, Sky’s Online TV service as well as being able to enjoy music with LastFM and be part of the social collective with your Twitter and Facebook, all from your Xbox 360.1 And, as announced earlier this year, the Xbox 360 bought today will work in the future with “Project Natal” the controller-free gaming experience.

“With the Christmas season right around the corner, it’s another opportunity to put the consumer center stage with entertainment and games that everyone will enjoy,” said Neil Thompson, Senior Regional Director ,Entertainment and Devices Division, Microsoft UK and Ireland. “We have a goal over the next 18 months to deliver value with amazing content and rich interactive experiences in the living room.”
The new pricing structure provides choice, differentiation and value at both entry and premium levels with the new price point for Xbox 360 Elite with a 120GB hard drive at £199.99, and £159.99 for Xbox 360 Arcade.

The Xbox 360 Pro with a 60GB hard drive is to be phased out.

News-Source: VG247.com