This is getting to be the most commen rumor about the XBOX 360 to date and all of Microsofts officles seem to be saying the same thing and that is that XBOX 360 will never run Blu-Ray and I don't personally think the Blu-Ray format will hang on as long as DVD did.


In an audio interview with Major Nelson, Aaron Greenberg was quoted as saying: “We believe that we shouldn’t force people to pay for things they don’t want. We also believe that the future’s digital, and that’s why we’ve invested in a massive library of entertainment content, that’s why we’re bringing things like Netflix to members in the US, that’s why we’re growing our library in Europe, that’s why we’re adding all type of entertainment experiences around the world.”

“And Blu-ray: who knows? I’ll tell you one thing: if you look at retail sales and availability, there’s not a lot there, and what is there is at a premium,” he said.

“No one knows what Blu-ray will be. It’s pretty clear it’s not the next DVD, right? The days of one physical format being the standard are gone.

“I went to Sony’s booth, and it used to be that their whole booth was Blu-ray. It just keeps shrinking down. Now it’s just this little corner and there’s no one there and it’s like, there’s a heart sign and it’s got ‘Blu-ray’ and some movies. It’s interesting.”

Looks like Blu-Ray might have won the war but the spoils of that war are much smaller then once thought.

News-Source: majornelson.com