|
|
Microsoft Won't Give Up on Xbox 360 |
|
Microsoft Won't Give Up on Xbox 360 |
Microsoft’s COO has reiterated that the software giant “believes” in the gaming space, even though the Xbox 360 continues to be a money-losing business—after all, “it took seven, eight, or nine years before Windows was profitable.”
Since Microsoft entered the console market in 2001, the Xbox strategy has been one of heavy investment, leading to significant losses in its home and entertainment division.
The losses are clear in recent financial reports. For fiscal year 2005, Microsoft’s game division posted a $485 million net loss. In fiscal 2006, ended June 30, 2006, the division lost $1.26 billion.
Microsoft COO Kevin Turner (pictured) told San Jose Mercury News journalist Dean Takahashi that the heavy losses are all part of making Microsoft an increasingly viable player in the games space.
“…It's important for us to have multiple pillars for growth,” Turner said. “We think we are uniquely positioned to be able to invest what it takes to be successful in areas like entertainment and gaming.”
He continued, “People forget. Steve [Ballmer, Microsoft CEO] reminds me it took seven, eight, or nine years before Windows was profitable. People forget that. We're in it for the long term. This is a company committed to invest for the long term. We would like to make money quickly. But that's not what changes the world. That's not what innovation allows you to do. Regardless of what you look at, it takes a lot of years. This is a company that is committed to sticking to things that we believe in. Certainly, this is a space we believe in.”
Although financial losses have been part of the Xbox’s tradition since its launch, Microsoft entertainment and devices president Robbie Bach said earlier this year that he expects that to change in the next couple of years. During the 2006 Microsoft Financial Analyst Meeting, he said that fiscal 2007 would again show losses for the company’s games business, but in fiscal 2008, he said that gaming would turn a profit, which would be a first for a full fiscal year.
Turner added, "To invest for the long term, you have to believe and you have got to be committed. That commitment gets tested when things get tough."
News-Source: www.next-gen.biz
| |
|
|
|
Related Stories |
|
|
Most Popular |
|
|
|
Rate this Article |
|
| | |
| Xbox Download Stats | | | Site Statistics
| |
HQ Online Statistics Members: 1 | Guests: 1,361 | Xbox Live Tags: 4,376
| | | |
Forums Active Users: 925
| News Active Users: 111
| Your Account Active Users: 79
| Xbox Games Active Users: 40
| Downloads Active Users: 37
| Private Messages Active Users: 36
| Xbox Tutorials Active Users: 23
| Profile Active Users: 22
| Xbox Homebrew Active Users: 21
| Home Active Users: 21
|
| View More Detailed Statistics |
| Popular Xbox Games | |
Catwoman Page Views: 337,090 Gamers will control Catwoman as they play the movie, utilizing her unique catlike skills, senses and cunning to defeat her enemies. Boasting incredible acrobatic skills, Catwoman can leap across roofs.. | | More Xbox Games | | HQ Network Affiliates | |
| Xbox-Hq.Com - Archived News | |
| Friday, April 26 | | Strike Gold with the Call of Duty Gold & Silv published by: BigJ | Page Views: 29 | Comments: 0 |
Thursday, April 25 | | Delta Force: Hawk Ops gets a brand new Traile published by: BigJ | Page Views: 28 | Comments: 0 |
Wednesday, April 24 | | Die by the Blade Slashes Its Way onto PC in M published by: BigJ | Page Views: 33 | Comments: 0 |
Tuesday, April 23 | | Umbraclaw hits Xbox, PlayStation, Switch & PC published by: BigJ | Page Views: 29 | Comments: 0 |
Monday, April 22 | | Mars 2120 launches out of Early Access onto a published by: BigJ | Page Views: 53 | Comments: 0 |
Thursday, April 18 | | GIC’24 Early Bird Tickets Now Available published by: BigJ | Page Views: 50 | Comments: 0 |
Wednesday, April 17 | | Killer Klowns From Outer Space: The Game laun published by: BigJ | Page Views: 58 | Comments: 0 |
| Epic Fantasy RPG 'Dungeons of Hinterberg' is published by: BigJ | Page Views: 54 | Comments: 0 |
Tuesday, April 16 | | Sleight of Hand launches Day One on Xbox Game published by: BigJ | Page Views: 73 | Comments: 0 |
Monday, April 15 | | Dune: Awakening Shows Off Stunning Unreal Eng published by: BigJ | Page Views: 105 | Comments: 0 |
| INDIE Live Expo Reveals First 2024 Showcase, published by: BigJ | Page Views: 85 | Comments: 0 |
Friday, April 12 | | Build Your Empire: 'Rise of Industry 2' Comin published by: BigJ | Page Views: 84 | Comments: 0 |
Thursday, April 11 | | Perennial Order is set to bloom on Xbox Serie published by: BigJ | Page Views: 88 | Comments: 0 |
| Metro Simulator 2 is coming soon for Xbox and published by: BigJ | Page Views: 86 | Comments: 0 |
Wednesday, April 10 | | Terminator: Survivors announced for Xbox Seri published by: BigJ | Page Views: 103 | Comments: 0 |
Tuesday, April 09 | | TMNT: Wrath of the Mutants Hits XBOX, PlaySta published by: BigJ | Page Views: 85 | Comments: 0 |
| devcom announces new venue, call for speakers published by: BigJ | Page Views: 92 | Comments: 0 |
Monday, April 08 | | Space Invaders Deck Commander - The Board Gam published by: BigJ | Page Views: 90 | Comments: 0 |
| Demolish & Build 3 is coming to Xbox, PlaySta published by: BigJ | Page Views: 94 | Comments: 0 |
Tuesday, March 26 | | Rugrats: Adventures in Gameland coming soon f published by: BigJ | Page Views: 123 | Comments: 0 |
Monday, March 25 | | Sci-fi adventure 'Sky of Tides' announced for published by: BigJ | Page Views: 139 | Comments: 0 |
Friday, March 22 | | Planet Zoo: Console Edition arrives on March published by: BigJ | Page Views: 140 | Comments: 0 |
Thursday, March 21 | | Taxi Life: A City Driving Simulator Out Now o published by: BigJ | Page Views: 107 | Comments: 0 |
| Terra Memoria is set to launch on Xbox Series published by: BigJ | Page Views: 143 | Comments: 0 |
Wednesday, March 20 | | MLB The Show 24 launches on Xbox Game Pass published by: BigJ | Page Views: 132 | Comments: 0 |
Tuesday, March 19 | | Discover the Sound of Life in The Lullaby of published by: BigJ | Page Views: 157 | Comments: 0 |
Monday, March 18 | | FLIPGO: A portable dual monitor that you can published by: BigJ | Page Views: 180 | Comments: 0 |
Thursday, March 14 | | Highwater launches this week on Xbox X|S, XB1 published by: BigJ | Page Views: 141 | Comments: 0 |
| JSAUX’S Black MODCASE for the ROG Ally Is Ava published by: BigJ | Page Views: 168 | Comments: 0 |
Wednesday, March 13 | | Paper Ghost Stories: Third Eye Open coming to published by: BigJ | Page Views: 147 | Comments: 0 |
Tuesday, March 12 | | Night Slashers: Remake confirmed for XBOX, Pl published by: BigJ | Page Views: 166 | Comments: 0 |
| RuneScape developer Jagex joins CVC Capital P published by: BigJ | Page Views: 163 | Comments: 0 |
Monday, March 11 | | Dark JRPG Graphic Adventure 'Neon Blood' debu published by: BigJ | Page Views: 161 | Comments: 0 |
Friday, March 08 | | WWII-based strategy epic Classified: France ' published by: BigJ | Page Views: 190 | Comments: 0 |
| Sonic X Shadow Generations hits Xbox One, Xbo published by: BigJ | Page Views: 196 | Comments: 0 |
Thursday, March 07 | | Explore the World of Ink Painting in Realm of published by: BigJ | Page Views: 142 | Comments: 0 |
Wednesday, March 06 | | Barton Lynch Pro Surfing Update v1.07 is LIVE published by: BigJ | Page Views: 139 | Comments: 0 |
| FALLEN LEAF Teams Up with STUDIOS EXTRAORDINA published by: BigJ | Page Views: 163 | Comments: 0 |
Tuesday, March 05 | | Goons: Legends & Mayhem: Meet the Cat Goon an published by: BigJ | Page Views: 144 | Comments: 0 |
Monday, March 04 | | Hauntii hits Xbox Game Pass for console and P published by: BigJ | Page Views: 181 | Comments: 0 |
News Archive
| |
|
|