|
|
Videogame Market In China Explodes Despite Piracy |
|
Videogame Market In China Explodes Despite Piracy |
BCossette Writes:
Market research firm Niko Partners announced today that the videogame market in China is experiencing rapid growth, particularly in the online games segment. According to a new report released by the company, online games revenue is forecast to reach $2.0 billion by 2009. Additionally, China had 28.8 million gamers in 2004 and Niko Partners projects that number to grow to 55.5 million gamers by 2009.
"Online games are emerging as the preferred platform for gamers and publishers," said Lisa Cosmas Hanson, managing partner, Niko Partners. "The online game platform is an excellent solution for the Chinese market, meeting the consumer demands for social interaction, entertainment, and intellectual stimulation. It also meets the needs of publishers because revenue is earned from fees gamers pay to play games, rather than from purchases of game software units that have long been the victim of piracy in China."
Niko Partners projects that the online games market will rise at a compound annual growth rate of 33.8% from $467.8 million in 2004, to $2.0 billion in 2009.
Currently, all online games are played on a PC, and half of all gameplay takes place in the 350,000 Internet cafes across China. Internet cafes provide online access at a low price point while also offering a social venue that drives much of the demand for games in the Chinese market, Niko Partners reports. The firm also reported that the next generation of consoles will offer increased online functionality which will augment the existing online infrastructure. Niko Partners predicts that by 2009, 91% of console games will be online games.
Getting into the Chinese market as a foreign videogame company can be a challenge. The government in China welcomes international investment in the growth of a domestic games market, yet regulations governing the videogame industry are difficult to navigate. "Foreign videogame companies need to adapt their business models to make them appropriate for the demand of the Chinese market and the restrictions on content by the Chinese government," says Ms. Hanson.
With China projected to have 55.5 million gamers by 2009, it is important for videogame companies to prioritize understanding in order to capitalize on this growing market. The 2005 China PC, Console and Online Video Games Market Study by Niko Partners is a comprehensive review and forecast of the 2004-2009 total games market. Niko conducted 366 interviews in ten Chinese cities with Internet cafe managers, retailers, developers, publishers, online game operators, and videogame industry executives. The report, published today, is 75 pages in length and contains both quantitative and qualitative analysis on the Chinese videogame market.
News-Source: http://teamxbox.com
| |
|
|
|
Related Stories |
|
|
Most Popular |
|
|
|
Rate this Article |
|
|
|
Associated Topics |
|
Associated Topics
|
|
| |
| Xbox Download Stats | | | Site Statistics
| |
HQ Online Statistics Members: 0 | Guests: 1,277 | Xbox Live Tags: 4,376
| | | |
Forums Active Users: 847
| Xbox Games Active Users: 82
| News Active Users: 76
| Your Account Active Users: 70
| Home Active Users: 56
| Private Messages Active Users: 28
| Downloads Active Users: 25
| Xbox Homebrew Active Users: 20
| Profile Active Users: 20
| Xbox Tutorials Active Users: 12
|
| View More Detailed Statistics |
| Popular Xbox Games | |
Conflict Desert Storm II: Back to Baghdad Page Views: 352,741 At the height of the 1991 Gulf War, 300 clicks into the heart of Iraq, you must command your squad of Special Forces operatives to strike at the evil Iraqi dictator's fascist regime. Advanced squad ba.. | | More Xbox Games | | HQ Network Affiliates | |
| Xbox-Hq.Com - Archived News | |
| Friday, April 26 | | Strike Gold with the Call of Duty Gold & Silv published by: BigJ | Page Views: 30 | Comments: 0 |
Thursday, April 25 | | Delta Force: Hawk Ops gets a brand new Traile published by: BigJ | Page Views: 31 | Comments: 0 |
Wednesday, April 24 | | Die by the Blade Slashes Its Way onto PC in M published by: BigJ | Page Views: 38 | Comments: 0 |
Tuesday, April 23 | | Umbraclaw hits Xbox, PlayStation, Switch & PC published by: BigJ | Page Views: 34 | Comments: 0 |
Monday, April 22 | | Mars 2120 launches out of Early Access onto a published by: BigJ | Page Views: 54 | Comments: 0 |
Thursday, April 18 | | GIC’24 Early Bird Tickets Now Available published by: BigJ | Page Views: 50 | Comments: 0 |
Wednesday, April 17 | | Killer Klowns From Outer Space: The Game laun published by: BigJ | Page Views: 59 | Comments: 0 |
| Epic Fantasy RPG 'Dungeons of Hinterberg' is published by: BigJ | Page Views: 56 | Comments: 0 |
Tuesday, April 16 | | Sleight of Hand launches Day One on Xbox Game published by: BigJ | Page Views: 73 | Comments: 0 |
Monday, April 15 | | Dune: Awakening Shows Off Stunning Unreal Eng published by: BigJ | Page Views: 106 | Comments: 0 |
| INDIE Live Expo Reveals First 2024 Showcase, published by: BigJ | Page Views: 87 | Comments: 0 |
Friday, April 12 | | Build Your Empire: 'Rise of Industry 2' Comin published by: BigJ | Page Views: 85 | Comments: 0 |
Thursday, April 11 | | Perennial Order is set to bloom on Xbox Serie published by: BigJ | Page Views: 90 | Comments: 0 |
| Metro Simulator 2 is coming soon for Xbox and published by: BigJ | Page Views: 87 | Comments: 0 |
Wednesday, April 10 | | Terminator: Survivors announced for Xbox Seri published by: BigJ | Page Views: 105 | Comments: 0 |
Tuesday, April 09 | | TMNT: Wrath of the Mutants Hits XBOX, PlaySta published by: BigJ | Page Views: 86 | Comments: 0 |
| devcom announces new venue, call for speakers published by: BigJ | Page Views: 92 | Comments: 0 |
Monday, April 08 | | Space Invaders Deck Commander - The Board Gam published by: BigJ | Page Views: 93 | Comments: 0 |
| Demolish & Build 3 is coming to Xbox, PlaySta published by: BigJ | Page Views: 96 | Comments: 0 |
Tuesday, March 26 | | Rugrats: Adventures in Gameland coming soon f published by: BigJ | Page Views: 125 | Comments: 0 |
Monday, March 25 | | Sci-fi adventure 'Sky of Tides' announced for published by: BigJ | Page Views: 142 | Comments: 0 |
Friday, March 22 | | Planet Zoo: Console Edition arrives on March published by: BigJ | Page Views: 142 | Comments: 0 |
Thursday, March 21 | | Taxi Life: A City Driving Simulator Out Now o published by: BigJ | Page Views: 110 | Comments: 0 |
| Terra Memoria is set to launch on Xbox Series published by: BigJ | Page Views: 145 | Comments: 0 |
Wednesday, March 20 | | MLB The Show 24 launches on Xbox Game Pass published by: BigJ | Page Views: 133 | Comments: 0 |
Tuesday, March 19 | | Discover the Sound of Life in The Lullaby of published by: BigJ | Page Views: 157 | Comments: 0 |
Monday, March 18 | | FLIPGO: A portable dual monitor that you can published by: BigJ | Page Views: 182 | Comments: 0 |
Thursday, March 14 | | Highwater launches this week on Xbox X|S, XB1 published by: BigJ | Page Views: 141 | Comments: 0 |
| JSAUX’S Black MODCASE for the ROG Ally Is Ava published by: BigJ | Page Views: 172 | Comments: 0 |
Wednesday, March 13 | | Paper Ghost Stories: Third Eye Open coming to published by: BigJ | Page Views: 148 | Comments: 0 |
Tuesday, March 12 | | Night Slashers: Remake confirmed for XBOX, Pl published by: BigJ | Page Views: 166 | Comments: 0 |
| RuneScape developer Jagex joins CVC Capital P published by: BigJ | Page Views: 164 | Comments: 0 |
Monday, March 11 | | Dark JRPG Graphic Adventure 'Neon Blood' debu published by: BigJ | Page Views: 163 | Comments: 0 |
Friday, March 08 | | WWII-based strategy epic Classified: France ' published by: BigJ | Page Views: 193 | Comments: 0 |
| Sonic X Shadow Generations hits Xbox One, Xbo published by: BigJ | Page Views: 199 | Comments: 0 |
Thursday, March 07 | | Explore the World of Ink Painting in Realm of published by: BigJ | Page Views: 144 | Comments: 0 |
Wednesday, March 06 | | Barton Lynch Pro Surfing Update v1.07 is LIVE published by: BigJ | Page Views: 141 | Comments: 0 |
| FALLEN LEAF Teams Up with STUDIOS EXTRAORDINA published by: BigJ | Page Views: 164 | Comments: 0 |
Tuesday, March 05 | | Goons: Legends & Mayhem: Meet the Cat Goon an published by: BigJ | Page Views: 145 | Comments: 0 |
Monday, March 04 | | Hauntii hits Xbox Game Pass for console and P published by: BigJ | Page Views: 182 | Comments: 0 |
News Archive
| |
|
|